The #1 Ingredient to Effective Marketing
Pop quiz: What do you consider your top three challenges as a business owner? If you included marketing in your top three, congratulations… you’re normal! Finding a way to stand out from the crowd is one of the top challenges most business owners face....
Do I Really Need A Mission Statement?
“People don’t buy what you do, they buy why you do it.” That powerful quote is from Simon Sinek’s TED Talk. If you haven’t seen it, I encourage you to watch it! Gather a group of business owners together in a room and ask them to share their...
6 Powerful Business Transformation Questions
Have you ever discovered a new business tool or strategy and been tempted to rush in and implement it in your quest for business transformation? Sure you have. We’ve all been there. After all, it takes a lot less time to simply grab what others have already...
Is it Time to Sharpen Your Axe?
There is a story about a lumberjack who purchased a forest. His goal was to cut down all of the trees as quickly as he could and sell the lumber so that he could invest in more forests. And so, he grabbed his trusty axe and started swinging. The first few trees fell...