Trust is More Complicated Than You Think
This is the first in a series about how to build trust more effectively.
How many times have you heard someone talk about building trusted relationships? Have you seen them explain that by building strong relationships grounded in trust, they lay the foundation for the growth of their business?
Maybe you’ve said it yourself. I have.
But the truth is, most of us don’t know how to do it. We just presume we’re doing it by showing up on time and doing what we say we’ll do. But the truth is, there’s a large portion of the population that’s not even doing that.
We trust some people more easily than others
There are some people who we just seem to trust right away. Have you experienced that? Perhaps you’ve only just met someone but for some reason, you find yourself feeling that you can trust them. Sometimes it’s a stranger and we pour out our hearts. Sometimes it’s a new business relationship and we come away from a conversation feeling that this is a person or a company you can really work with.
Or maybe you’re that person. You know that people instinctively trust you but you don’t entirely understand why.
It’s time to get more deliberate about trust
What’s really required is that we start taking deliberate actions that build meaningful trust.
To help, we’ve put together a series of insights about how to build trust. The series is made up of tangible actions you can take that will transform how you think about trust and how you can build the trusted relationships you’re after.
If you’re someone who struggles to build trust, it will give you a roadmap to follow; a step-by-step plan you can use to deepen the relationships that matter most to you.
If you’re a natural at building trust, this will help you do it even better.
“I think we all get in to business to make a difference. We want to do something meaningful. We want to support our communities, our families, or help others.” If I could provide one piece of business advice it would be this: Get clear on why you’re in business. We see a common pattern where people enter their career or launch a company to accomplish something fantastic — to make a real impact on others. But then they lose their way. Or maybe it would be better to say that they lose their why. When you’re clear on why you’re doing things, you have clarity about how to act and what to do. And your market knows what you’re trying to say to them and what you want them to do. It’s transformative when this happens.
