The #1 Ingredient to Effective Marketing

The #1 Ingredient to Effective Marketing

Pop quiz: What do you consider your top three challenges as a business owner? If you included marketing in your top three, congratulations… you’re normal! Finding a way to stand out from the crowd is one of the top challenges most business owners face....
Do I Really Need A Mission Statement?

Do I Really Need A Mission Statement?

People don’t buy what you do, they buy why you do it. That powerful quote is from Simon Sinek’s TED Talk. If you haven’t seen it, I encourage you to watch it! Gather a group of business owners together in a room and ask them to share their vision, mission,...